Purchase College Admissions Campaign

This project aimed to rebrand the admissions materials for Purchase College. I developed distinctive pieces designed to showcase the diverse identities of prospective students, challenging them to build themselves “Purchase” style. Recognizing that their typical students are multidimensional—such as a filmmaking major who is also a history buff and an environmentalist. Intriguing facts and relevant statistics about the college were also included. Awards 2014 Silver Award of Distinction, Communicator Awards Winner 2014 Gold, Big W Awards, Ad Club of Westchester 2014 Best in Show, Big W Awards, Ad Club of Westchester